This was when Pimp My Ride came to fruition. Hosted by popular rapper Xzibit, the show would find people with vehicles that were considered to be “junkyard ready”. The host would ask them questions to find out their likes, dislikes, interests, and hobbies. This information was then taken to Ryan. His team would then perform a complete makeover on the individuals' car. They would do modifications like Installing spinning rims, custom paint jobs, TV’s, and automation.

While the show was incredibly popular, Ryan felt that the show had become too much of a gimmick and he felt he was no longer spending enough time doing the things he loved, namely, fixing up cars with a serious focus. He felt that spent too much time recording the show for MTV. In 2007 he ended his contract with the network after four seasons.

Soon after leaving MTV, he started a new TV series called “Street Customs,” which aired on the Discovery Channel and TLC. His new show demonstrated a much more realistic approach to car customizations. They would rebuild real customer cars to ensure real customer satisfaction instead of the ridiculous modifications they did for MTV.

Ryan launched a third TV series called “Inside West Coast Customs” which aired in January 2011. A second season began in February 2012. The show did well and ran until its final season on March 10, 2014. His company, West Coast Customs, has even been featured in popular video games such as “LA Rush” and the “Grand Theft Auto” series.

While West Coast Customs has worldwide customers, some of the most notable customizations have occurred at his Burbank location, which includes a taco truck for Chronic Tacos, Paris Hilton’s Pink Bentley, a Cadillac hearse for Christian Audigier, designs for NASCAR’s Rusty Wallace, and a mobile style ticking booth for the LA Dodgers.

In 2016, he announced that a franchise would be opening in Shanghai, China. He has also announced his desire to open a training center to teach students what he considers to be a dying art of car customizations. He understands that he is partly to blame because of his show on MTV. He tried to undo the damage by making more realistic shows after leaving MTV.