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Cole Custer is an American professional race car driver best known for his impressive victory at the 2020 Quaker State 400 at Kentucky Speedway. As a rising star in NASCAR, he has gained recognition for both his raw talent and steady progression in competitive racing.
Cole Matthew Custer was born on January 23, 1998, in Ladera Ranch, California. From a young age, Custer showed an interest in motorsports, a passion likely influenced by his father, Joe Custer, who has held executive roles in NASCAR and with Stewart-Haas Racing. This early exposure helped set the foundation for his racing career.
Custer began competing in the NASCAR Xfinity Series in 2017 as a full-time rookie driver. He finished his debut season with notable momentum, capturing his first career win at the Ford EcoBoost 300 at Homestead-Miami Speedway. During that race, he led a commanding 182 laps—the most ever in a single Xfinity race at Homestead—and earned a perfect driver rating of 150.0. His performance also included seven top-five and 19 top-10 finishes, totaling 301 laps led over the season.
Building on this strong foundation, Custer’s 2019 season marked a major development in his racing trajectory. That year, he secured a career-high of seven wins and six pole positions, along with 17 top-five and 24 top-10 finishes. Over the course of the season, he led 922 laps and came in second in the championship standings for the second straight year. These achievements positioned him as a standout talent in the series and a prime candidate for advancement.
Following his standout 2019 season, Cole Custer was promoted to the Stewart-Haas Racing (SHR) NASCAR Cup Series team for the 2020 season. He joined a high-profile lineup that included drivers Kevin Harvick, Aric Almirola, and Clint Bowyer. Driving the No. 41 Ford, Custer made an immediate impact at the top level of stock car racing.
His breakthrough moment came in July 2020, when he claimed his first Cup Series win at the Quaker State 400 at Kentucky Speedway. In the final laps of the race, Custer surged ahead in a dramatic four-wide battle to steal the win from teammate Kevin Harvick and others. At 22 years old, he became the first rookie to win a Cup Series race since 2016. Reflecting on the unexpected victory, Custer remarked, “I'm surprised, yes! We have definitely done a better job these last few weeks. We started putting the whole picture together, and you've gotta just have the whole thing working together, whether it's pit stops and restarts, or me doing my job, or having the car perfectly right."
Cole Custer is known for his composed yet aggressive driving style, combining patience with well-timed moves that frequently position him at the front of the pack. His adaptability has enabled him to find success across both the Xfinity and Cup Series. He has also become a reliable team player within Stewart-Haas Racing, contributing to the team’s competitive status during his tenure.
As of recent seasons, Custer has continued competing across NASCAR’s premier events and occasionally returns to the Xfinity Series, where he remains a formidable force. His net worth, estimated based on racing earnings, endorsements, and team contracts, has grown in parallel with his professional reputation within the motorsport community.
Cole Custer maintains a private personal life and has not publicly disclosed details regarding romantic relationships or other aspects of his private affairs. He continues to focus on his racing career and rarely comments on personal matters in the public sphere.
Although still early in his career, Cole Custer has already demonstrated a high ceiling for future success. His landmark win at the Quaker State 400 established him as a driver to watch, and his continued development within Stewart-Haas Racing marks him as a key contender in upcoming NASCAR seasons. With consistent performances and a strategic mindset, Custer is poised to shape the next generation of American motorsports.
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