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Fredo Santana is the stage name and alias of Derrick Coleman. Santana is an American rapper born in in the city of Chicago, Illinois. Santana the older cousin of Chief Keef, a famous Chicago rapper. Chief Keef is one of the biggest names to come out of Chicago in recent years. He has been criticized by the news media and hop purists for his rapping style and music videos. Keef raps in short mumbled verses that disgust and annoy some hip hop fans. They believe that his low effort style should not be praised and should instead be ignored to make him go away. Keef usually features guns and gang violence in his music videos. African American leaders don’t condone his image because it promotes gun violence among African Americans. Keef has defended himself by saying he is only shedding light on the truth and sad conditions of what a young black man has to go through when they grow up in Chicago. The streets of Chicago have been so violent, it was labeled “Chi-raq” at one point to draw a comparison to the blood stained communities in Iraq.
Santana benefited from the controversy that his cousin Chief Keef was creating in Chicago rap. Santana’s first debut album was called Trapping Ain’t Dead and it was released in year 2013 under the Savage Squad label. Santana tried to appeal to the same aesthetics that his cousin did. Trap music was a new genre that came from hip hop. It was called Trap Music because it was supposed to sound like the music played in crack houses. Making money about drugs is not a new trend in hip hop. Even in its infancy, hip hop promoted drugs like cannabis and cocaine. The concerning thing about the modern hip hop era is rappers like Santana and Keef are pushing dangerous drugs like crack and cough syrup. Children may look up to them and try to emulate their risky behavior.
Santana didn’t always go by his current rap alias. His first mixtape was under the name of Scary Site and it was released in 2012. The mixtape featured the production of many people include C-Sick, Leek E Leek, 12Hunna, and Young Chop. His second mixtape is called Fredo Kruger and it was released in 2013, featuring rappers like Young Scooter, Soulja Boy, Juelz Santana and Migos. In just one year, Santana raised his profile in the rap game which can be seen by the amount of talent he secured for his second release. Soulja Boy and Juelz Santana of dipset were already well established hip hop acts. Getting the rub from them was a blessing for Santana’s career. He also got to work with Migos before they blew up into the mainstream stars they are today.
In 2013, Santana made a cameo appearance in a music video of Drake’s called Hold On, We’re Going Home. He was not performing musically and instead had an acting role portraying a bad guy that kidnapped the girlfriend of Drake. Even though he did not rap on the song, getting to be in Drake’s music video got huge exposure for Santana’s personal brand.
After the series of mixtapes, Santana felt it was time to release his debut album. The album, Scary Site 2 was released in 2013 and featured guest appearances by Kendrick Lamar, PeeWee Longway, and his cousin Chief Keef along with other members from Glory Boyz Entertainment. Getting Kendrick Lamar to appear on his debut album was a huge positive for Santana. Kendrick is considered to be the king of today’s rap scene. The rapper became an even bigger star when he produced the soundtrack for Black Partner. Santana would be forever grateful to collaborate with a mega star like Kendrick.
In 2014, Santana announced that he would release a collaboration with Chief Keef called Blood Thicker than Water. The second album was a reference to the family bond that Santana shares with his cousin, Chief Keef. Santana also released a third album entitled Walking Legend. Santana integrates horror elements into his image and lyrics which an emerging trend that is common among some of today’s rappers.
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Fredo Santana is also known as Big Boss Fredo because he is a co-CEO of his own record label called Glory Boyz Entertainment. The other CEO is his cousin, Chief Keef. Fredo Santana had a middle class upbringing which is a stark contrast to his rap image. It can be debated that Santana either fell into hard times and actually lives the life he raps about or Santana is just profiting off a false image that he created. He started to pursue his rap career in 2011. Santana’s estimated net worth of 4.75 million dollars which is lower than expected. It is speculated that Chief Keef received a larger amount of the record label’s profits because his contributions to their success were larger than anyone else involved with the label.
Fredo Santana is a best friend of another rapper named Lil Reese who had drops many references about in his rap songs. Santana has also paid back those who helped him by making guest appearances in the songs of Juelz Santana, Young Scooter and Soulja Boy.
He earned most his income through the singing of contracts for performers like Jealous, Bird Talk and I Need More. He also earned money from sponsorships and licenses music when his songs were featured on outside projects. Fredo Santana has two things that make him famous, it is his style of Trap Music and the tattoos he has on his face including the famous tattoo on his forehead.
Fredo Santana’s girlfriend is Madzilla, an Instagram model known for the many tattoos on her body just like Fredo. She is a beautiful woman and she has even more tattoos compared to her boyfriend.
Fredo Santana developed a clothing line to capture the style and culture that he comes from. His T-shirts are custom made and are shipped worldwide. The clothing line includes hoodies, sweatshirts, and shirts with the wording Fredo in the Cut, Savage Squad Records and Trappin Ain’t Dead. He also promotes his record label, Savage Squad Record which is another venture added to his entrepreneurial portfolio.
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