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Helen Svedin was born on October 22, 1976, in Sollefteå, a small provincial town in Sweden. From an early age, she attended acting and dance classes and dreamed of becoming a famous actress. Although she came from a typical middle-class background, Helen aspired to break into the world of fashion and entertainment.
Her striking appearance, marked by blonde hair, blue eyes, and a statuesque frame—standing at 5 feet 9 inches—quickly distinguished her from her peers. Her potential did not go unnoticed, and she was soon discovered by the Austrian agency Wiener Models and German agency East West Models, leading to her first significant contracts in the fashion industry.
Helen Svedin’s modeling career gained global momentum when she signed with Elite Model Management in New York, a renowned agency in the fashion world. She is perhaps best known for being the prominent face of H&M campaigns, a collaboration that greatly elevated her public profile.
Throughout her career, she has worked with a variety of leading international brands, including Ana Sousa, Arena, Don Algodón, Friday’s Project, Giorgio Armani, Kia Motors, Land Rover, L’Oréal, Luciano Padovan, Nike, Vista Alegre, Schwarzkopf, Guess, and Isdin. Her work has featured in advertising campaigns worldwide, showcasing her versatility as a model.
In addition to advertising, she has appeared on the covers of major fashion magazines such as GQ, Elle, Telva, Marie Claire, and Woman. Her presence in both print and commercial campaigns has positioned her as one of Sweden’s most successful international models.
While at the height of her modeling career, Helen met Portuguese footballer Luís Figo in 1996 at a Joaquín Cortés show in Barcelona. The two quickly formed a close relationship marked by mutual respect and admiration. Unlike many high-profile couples, they have maintained a largely private and stable partnership.
The couple welcomed their first daughter, Daniela, in 1999. Their second daughter, Martina, was born in 2002, followed by Stella in 2004. Despite the arrival of their three children, the couple did not marry until 2006. Their wedding was featured in the June 2006 issue of Italian GQ Magazine.
One possible reason for the delayed wedding was Figo’s demanding football career, which saw him transferring between clubs. After playing for FC Barcelona, he joined Real Madrid in 2000. In 2005, following the end of his contract, he moved to Italy to play for Inter Milan, reportedly in part due to Helen’s influence.
Today, Helen Svedin and her family reside in Milan, Italy. She has stepped back from her active modeling career to focus on family life and is content as a homemaker. Meanwhile, Luís Figo has transitioned from professional athlete to football executive and currently serves as an ambassador for Inter Milan.
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