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<h2>Early Life and Education</h2>

<p>Joe Fattorini, born on September 5, 1969, is a British <a href="/biography/joe-fattorini">wine expert</a> widely recognized for his engaging communication style and extensive industry knowledge. Affectionately referred to as "Obi Wine Kenobi," Fattorini has combined academic pursuits with a passion for wine to build an influential career in media and wine consultancy.</p>

<p>He earned a Master’s degree in Philosophy, focusing on Food and Religion, which offered a unique interdisciplinary foundation for his eventual specialization in wine. His academic background also includes authoring educational material that contributed to his growing reputation as a knowledgeable and articulate wine expert.</p>

<h2>Career as a Wine Merchant</h2>

<p>Over the span of more than two decades, Fattorini worked as a wine merchant, supplying fine wines to a diverse clientele including restaurants, hotels, bars, and private events across the United Kingdom. His hands-on experience in the UK wine market played a crucial role in shaping his practical understanding of the trade, consumer behavior, and wine selection.</p>

<h2>Media and Writing Career</h2>

<p>In addition to his commercial wine experience, Joe Fattorini has enjoyed a successful media career. He became a prominent voice in UK wine journalism, contributing a weekly wine column to The Herald for nearly 15 years. His approachable and insightful writing made complex wine topics accessible to a wider readership.</p>

<p>As a seasoned broadcaster, Fattorini has appeared on various radio and television programmes across notable networks such as the BBC and ITV. He is best known for his role as one of the leading wine professionals on the acclaimed television series <em>The Wine Show</em>, where he introduced global audiences to the stories, cultures, and histories behind wines and winemakers.</p>

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<h2>Consultancy and Speaking Engagements</h2>

<p>Building on his media and industry experience, Fattorini has established himself as a respected consultant and speaker within the wine and hospitality sectors. In particular, he served as a wine consultant for the US PGA Tour, curating and hosting wine-focused events for players and guests. His ability to bridge wine expertise with event hospitality has made him a sought-after figure for conferences and private engagements in both the UK and the US.</p>

<h2>The Wine Show and Public Recognition</h2>

<p><em>The Wine Show</em> significantly raised Joe Fattorini’s public profile, thanks to his charisma, knowledge, and ability to engage with both seasoned wine aficionados and curious newcomers. By blending storytelling with wine exploration, he has helped demystify the wine world while celebrating its cultural richness and global influence.</p>

<p>Fattorini’s contributions to wine journalism, education, and public outreach have positioned him as one of the UK’s most recognizable wine experts. His blend of academic insight, merchant experience, and media skill continues to inform and inspire audiences around the world.</p>

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