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Lia Marie Johnson was born in 1996 in Wahiawa, Hawaii. As the child of U.S. military parents, her family moved frequently before eventually settling in California. Her early exposure to performance began with talent shows and church recitals, many of which were filmed and uploaded by her mother to a YouTube account created in December 2007.
Within two years, Johnson took full control of her YouTube channel, creating content that included personal commentary, musical performances, and sketch comedy. Her breakthrough came in 2010 when she began collaborating with the Fine Brothers, becoming a recurring cast member on the Emmy Award-winning web series Kids React.
The widespread popularity of Kids React significantly increased traffic to her own channel, paving the way for her emergence as a prominent internet personality. Reflecting on this period, Johnson stated that Kids React was her first viral experience, as it drew national attention and made her widely recognizable. She later joined the cast of Teens React in 2011 and transitioned to YouTubers React in 2014.
Johnson launched her personal YouTube channel under the name Lia Marie Johnson in 2012. By 2014, her channel had garnered over 39 million views and more than 705,000 subscribers. Her activity on social media platforms also expanded: by that same year, her Instagram account reported 2.3 million followers. In 2014, Adweek recognized her as one of the “10 biggest stars on YouTube.”
In addition to her online success, Lia Marie Johnson transitioned into acting roles in television and film. She starred in the Nickelodeon television movie Terry the Tomboy and held recurring roles on AwesomenessTV productions such as the TV series Side Effects and the digital series MyMusic. These roles further solidified her reputation as a multi-talented young performer capable of crossing over from digital to traditional media.
In 2016, after a period of inactivity on her YouTube channel, Johnson uploaded a video announcing her focus on music. She revealed that she had been dedicating the past two years to working on an album and had signed with Capitol Records. This transition marked a new chapter in her career, as she began to focus more on her aspirations as a singer-songwriter.
During a 2012 joint episode of Elders React and Teens React focused on the U.S. presidential election, Johnson publicly stated that she identifies as a Democrat. She holds American nationality. While there is no publicly known information about her siblings, Johnson has often drawn from her life experiences for her creative work.
Johnson's online presence and success with digital media have been key sources of income. She earns revenue primarily from advertising on her YouTube videos and sponsored content on social media platforms. As of the end of 2015, her estimated net worth was approximately $1.2 million.
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