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Lori Greiner, widely recognized for her role on the television show Shark Tank, was born on December 9, 1969, in Chicago, Illinois. Raised in the Near North Side neighborhood, she grew up in a middle-class family with her elder sister. Her father was a real estate developer, and her mother worked as a psychologist. At the age of eight, her parents divorced, a life event that deeply influenced her early years.
From a young age, Greiner showed a strong interest in communication, creativity, and entrepreneurship. A bright and driven student, she attended Loyola University Chicago, where she majored in Communications. During this time, she gained experience working at the Chicago Tribune and began designing her own jewelry and household products, showing early signs of her innovative spirit.
Lori launched her career in the mid-1990s by creating a jewelry organizer that she personally financed through a small loan. Her first breakthrough came when J.C. Penney picked up her sample product. The success of this jewelry organizer led to high sales and gave her the confidence to start her own company.
She founded For Your Ease Only, Inc. in 1996, based in Chicago. The company specializes in developing and marketing kitchen tools, cosmetic organizers, travel accessories, and household solutions. Known for her creative and practical inventions, Lori quickly gained a loyal customer base.
Greiner earned the nickname "The Queen of QVC" due to her long-running program, Clever & Unique Creations by Lori Greiner. Through this platform, she brought a wide variety of consumer products to market, showcasing innovation and functionality in every segment. Her on-air charisma and sales acumen helped make her one of the most successful product pitchers on the network.
Lori Greiner became a household name after joining the cast of ABC’s Shark Tank, where she serves as one of the show’s prominent investors. Over the years, she has made numerous investments in start-up businesses, helping entrepreneurs turn their creative products into thriving enterprises.
One of her most notable investments on the show was in Scrub Daddy, a smiley-faced cleaning sponge. The product went on to become one of the most successful Shark Tank businesses to date, selling over 2 million units within 18 months of its initial airing. Her keen eye for practical and scalable ideas contributed significantly to the brand’s explosive growth and widespread appeal.
In March 2014, Lori authored the book Invent It, Sell It, Bank It! – Make Your Million Dollar Idea into a Reality. The book provides a step-by-step guide to taking an idea from concept to market and is infused with her personal success stories. It achieved commercial success and reached the third spot on The Wall Street Journal's Best Seller List, further solidifying her status as a respected voice in the world of entrepreneurship.
Greiner is married to Daniel Greiner, who plays an integral role in her business. The couple works closely together, with Daniel serving as a key operational figure in For Your Ease Only, Inc. Their marriage has been described as steady and collaborative. Though they do not have children, there is no public indication of marital discord.
She identifies as a Christian and is of American nationality and white ethnicity. Greiner’s personal and professional journey is noted not just for her innovation and tenacity, but for her ability to inspire and mentor others through her media presence and published work.
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