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Max Bretos is a native of Ohio, United States, born to parents who were Cuban exiles. Shortly after his birth, his family relocated to Australia, where they lived for several years before returning to the United States. The family eventually settled in Miami, Florida, where Bretos spent eleven years of his childhood.
During his time in Australia, Bretos became interested in the country's popular sports, such as rugby and cricket. However, it was soccer—referred to as football in most countries—that captivated him the most. His passion for the sport was sparked by watching Australian television broadcasts of soccer matches. Additionally, he developed a strong appreciation for baseball, a sport he connected with through his Cuban heritage and his father’s influence.
While specific details regarding Bretos' early education are not publicly available, it is known that he pursued higher education at Florida State University in Tallahassee. He graduated in 1994 with a degree in International Relations. During this period, while living in Santa Monica, California, he also played for the Santa Monica Rugby Club—a testament to his continued engagement with sports.
Driven by an interest in the performing arts, Bretos moved to Los Angeles and enrolled at the Judith Weston Acting Studio, seeking opportunities in acting alongside his emerging career in sports media.
Bretos began his broadcasting career with Fox Soccer Channel (then part of 21st Century Fox's Fox Entertainment Group) in 1998. He remained with the network until 2010, becoming its longest-tenured sports presenter by the end of his tenure. Known for his energetic style and signature call, “Schelotto, yeah!”, he quickly became a recognizable figure in American soccer broadcasting.
During his time with Fox, Bretos also took opportunities abroad, working with UK-based Sky Sports starting in 2003. He spent three years in the United Kingdom to contribute to sports coverage for the network. In 2004, he returned to the United States to work briefly with World Wrestling Entertainment (WWE), further broadening his experience in sports media.
In January 2010, Max Bretos joined ESPN. Over the next several years, he played a multifaceted role across the network. He contributed to broadcasts including College Football Live, Mixed Martial Arts Live (MMA Live), and Outside the Lines, and regularly appeared as an anchor on SportsCenter, ESPN’s flagship program.
One of Bretos’ notable achievements at ESPN was serving as the lead host for the network’s coverage of the 2010 Major League Soccer Cup, underscoring his continued involvement in soccer broadcasting. In 2012, he was part of ESPN’s reporting team for the UEFA European Championship (Euro 2012).
Bretos also contributed to ESPN's efforts to connect with Hispanic audiences. In 2013, he co-hosted the network’s special program One Nación. That same year, he conducted a notable interview with Yasiel Puig, then a rising star and right fielder for the Los Angeles Dodgers.
In 2012, Bretos faced controversy and was briefly suspended by ESPN after using the phrase “chink in the armor” in reference to Jeremy Lin, a point guard with the New York Knicks at the time. Although the phrase is a common idiom, its use in this context was seen as racially insensitive due to Lin’s Asian heritage. Bretos subsequently issued a public apology via Twitter.
In follow-up statements, Bretos expressed regret for the incident, stating that no offense was intended. He noted that his wife is Asian, underscoring his awareness of racial sensitivity. Further personal details about his wife remain private and are not widely known.
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