Nathan Schwandt was born on August 18, 1993, in Michigan. Before rising to internet fame, he worked at a pet store, where he developed a strong affinity for animals—a passion that would later become central to his personal life.
Schwandt gained public attention primarily through his relationship with Jeffree Star, a well-known beauty entrepreneur and YouTube personality. After meeting online, Schwandt traveled to California to visit Star, and the two shared their first date at the Santa Monica Pier. Their relationship quickly progressed, and they began living together in Star’s California residence.
In addition to being a supportive partner, Schwandt played a hands-on role in the early development of Jeffree Star Cosmetics. He managed the company’s warehouse operations during its foundational years, contributing to the massive growth of the brand. Eventually, he stepped away from the business to focus more on his personal life and interests.
Schwandt and Star shared their home with a group of beloved Pomeranian dogs, including Diva, Diamond, Daddy, Delicious, and Drama. Schwandt's previous experience working in a pet shop made him particularly adept at caring for their pets, often referring to them as their “family.”
At one point, Schwandt faced public scrutiny over his sexual orientation when it became known that he had exclusively dated women before his relationship with Jeffree Star. He addressed these concerns in a YouTube video, clarifying that he has always been attracted to men but found fewer opportunities to explore that part of his identity while growing up in the Midwest. His openness helped to foster a more nuanced public understanding of his background and identity.
On March 29, 2018, the couple celebrated their third anniversary, marking a significant milestone in their high-profile relationship. Their time together was often shared with fans through social media, contributing to their combined influencer status in the beauty and lifestyle community.
| Net Worth 2020: | 5 million |
| Net Worth 2021: | 500 thousand |
