In late 1993, Jackson released a holiday album, Honky Tonk Christmas; he returned in 1994 with Who I Am, which was his second consecutive number-one country album, and had four number-one singles: a cover of Eddie Cochran's "Summertime Blues," "Gone Country," "Livin' on Love," and "I Don't Even Know Your Name."

In 1995, Jackson released The Greatest Hits Collection, which sold over three million copies in one year. In 1996, "Everything I Love" became Jackson's fourth consecutive release to top the country album charts. His second greatest hits collection was released in 2003, followed by What I Do in 2004 and Precious Memories in 2006, a collection of 15 hymns originally recorded as a Christmas gift for his mother. In 2006, he released Like Red on a Rose, as well as Like Red and Live at Texas Stadium, a concert set with George Strait and Jimmy Buffett, in 2007. Finally, in 2008, Good Time was released.

Jackson left Arista Records in 2010 to create his own label, Alan's Country Records. The first album released under this label was Thirty Miles West in 2012, followed by Precious Memories, Vol. 2 in 2013. Jackson has also released The Bluegrass Album and Angels and Alcohol under this label. Additionally, Jackson celebrated his 25th anniversary with the compilation Genuine: The Alan Jackson Story.

Awards

Jackson has secured many awards and nominations. In 1989, he was nominated for a total of six Country Music Association (CMA) Awards. In 1993, he won the American Music Award for Favorite Country Singer. He made history by establishing the record for the most nominations in a single year at the 2002 CMAs with the song "Where Were You."