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Alexander Younger was born in 1970 and is a Canadian businessman who founded a Toronto-based digital marketing and design lab in 1992. He is married to designer and television host Sarah Richardson.
Alexander Younger attended Upper Canada College in the 1980s and graduated in 1989. Afterwards, he attended King's College and completed the Canadian Securities Course. In 2005, he married his wife, Sarah Richardson, who is an author, TV host, and interior designer. They have two daughters and live in Toronto. According to an interview on the website Frostsnow, they had been dating for years before their marriage in 2005. Like in most marriages, they welcomed their first child a year later, whom they named Robin. The article goes on to state that their second daughter was born in August 2008. In 1985, Younger worked as a pilot and is now involved in restoring Terminal A at Billy Bishop Toronto City Airport (Toronto Islands). He is also part of the Strategic Advisory Board for the Clearview Aviation Business Park of Collingwood Airport, located north of Toronto.
He was born in Toronto in 1970. According to his biography, his father, Robin Young, was the Executive Vice President and Chief Operating Officer of Dominion Securities, an investment bank that merged with the Royal Bank in 1988. His mother, Patricia Younger, held many volunteer roles, including opening Can Surmont in the 1980s, a program that helps friends and families of cancer patients cope with what lies ahead. His father died of cancer in 1989. His uncle, Michael Wilson, is an ex-federal finance minister of Canada and was the Canadian Ambassador to the United States.
Sarah is an interior design guru and the host of several hit TV shows on HGTV, including Sarah's House, Design Inc., Room Service, and Sarah's Cottage. Alexander Younger is the owner of Design Lab, a boutique interactive agency. They are both sounding boards and collaborate on some projects.
Alexander had known Sarah's older brother since kindergarten and had already had a crush on her. They really started to get to know each other in 1998 when they encountered one another at a Christmas party. Despite meeting occasionally, the two were busy building up their respective businesses and did not go out much. After eight months in a relationship, they decided to go on a 10-day trip, and it was then that they realized they were meant to be together. In an article by Frostnow, Alex talks about his relationship with Sarah and her family. He states, "I've known Sarah's older brother since kindergarten and I've always had a bit of a crush on her. Over the years, we stayed in touch and would go on Victorian-style dates. We'd go roller-blading forever, but somehow we'd never end up going for drinks afterwards...so it was just a lot of exercise." Judging by this quote, it seems that they really enjoy physical activities rather than the typical cliché social dates of getting dinner, going to the movies, and getting drinks at a bar. Their offices are in the same building and they have designed it to reflect the design work environments. Alex's net worth is not recorded, but his wife is estimated to be worth 8 million dollars.
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If you want to talk about relationships, then Sarah and Alexander have a strong and prosperous one. Their businesses intertwine with one another, as Sarah sells house design products and Alexander uses his site to promote her business. In return, her business is a testimony on his site to show the success and history of the clients he has worked with and is currently working with. In a way, the two have a symbiotic relationship where both can benefit from one another, and this relationship extends from business to love.
Alexander Younger takes pride in his creation, Design Lab. He states in his biography that he wants to help clients monetize and grow their market share by gaining and keeping more customers. He states that his business process uses three concepts: consulting, the agency, and the Lab. He goes on to discuss that he has a certain responsibility when it comes to his clients. He hopes to determine what the target market is for each of his clients, which can vary, and attack it with full force through marketing and advertising. Basically, his approach is to find the most efficient and effective way to deliver a marketing strategy that can attract anyone and everyone. With that said, he goes on to state that the focus is to entice customers and consumers into buying products through aggressive and clever marketing strategies that promise to deliver. He has a mantra of “If you can't measure it, don't do it – we track everything.”
His company is successful, having worked with numerous companies such as Beer Store, Oxford, Deb Mccain, LobLaws, Easy Fitness, Sarah Richardson, Diamond Aircraft, Revera, Acuity, RBC, Holt RenFrew, Express Scripts, Torys, and Chestnut Park. It is easy to assume that his company is very successful and will continue to grow in the years to come. His company website also states that the bonds created with companies last more than 10 years, implying that his company has a certain type of success and personality that retains clientele and attracts new ones for years to come.
While this article talks a lot about Alexander and quite a bit about Sarah and Alex as a couple, it is clear that this is a testament to how a strong network of friends can evolve into a strong marriage, a powerful business partnership, and a healthy family that will no doubt thrive in the future.
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