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Alison Loll Starling-Alexander was born on October 28, 1973, in Orlando, Florida, to Dolores and Bruce Starling. Raised in a military family, she spent part of her childhood in Washington, D.C., during her father's assignment with the Office of the United States Trade Representative. The family later returned to Florida, where Alison completed her education.
She attended the University of Florida, graduating in 1995. Following college, she received a Cultural Ambassadorial Scholarship from Rotary International, which allowed her to study for six months in Tours, France, during the same year.
Alison Starling began her career in broadcast journalism as a reporter and anchor at WDEF-TV in Chattanooga, Tennessee. She later worked for three years at KIRO-TV in Seattle, Washington. While based in the Pacific Northwest, she reported on significant stories, including the 2001 Nisqually Earthquake (commonly known as the Seattle Earthquake) and the Tacoma connection to the D.C.-area sniper case.
In August 2003, she joined WJLA-TV in Washington, D.C. By January 2004, she had become the co-anchor of the station’s noon newscast and its morning program, "Good Morning Washington." She later took on additional responsibilities as co-anchor for the 4 PM, 5 PM, and 11 PM weekday newscasts. Her strong on-air presence and reporting skill earned her recognition as one of the "rising stars" of local television by Washingtonian magazine in 2005.
Throughout her career, Starling has covered a variety of significant events. Notably, she reported live from Texas on the aftermath of the Space Shuttle Columbia tragedy in 2003. She was also involved in Sinclair Broadcast Group’s "Terrorism Alert Desk" feature, which aired across affiliated stations nationwide.
In November 2006, she appeared on the television series "Working Woman," continuing the segment initiated by Kathleen Matthews. The program focused on highlighting the efforts of women in the Washington area who make unique contributions to their communities.
In 2009, Alison Starling was named Big Sister of the Year for the National Capital Region, recognizing her mentorship and service through Big Brothers Big Sisters. She has actively participated in numerous charitable events, supporting organizations such as the National Foundation for Cancer Research, the Leukemia and Lymphoma Society, and breast cancer research initiatives.
Starling is a multiple Emmy Award-winning journalist. In 2012, she received Emmys for Best Anchor and for Continuing Coverage of the 2011 East Coast Earthquake. In addition to her anchoring duties, she co-hosted Politico.com’s “Playback” video segment, which featured excerpts from late-night talk shows commenting on political developments. In 2013, she was voted a favorite local news anchor by readers of Washingtonian magazine.
Alison met Peter Alexander, an NBC News correspondent, in 2001 while working in Seattle. The couple began dating years later after Peter relocated to Washington, D.C., in 2009. They became engaged in August 2011 while in France and were married on April 21, 2012, atop the Newseum in Washington, D.C.
They have two daughters: Ava Starling Alexander, born in 2013, and Emma Pink Alexander, born in 2015. The family resides in Northern Virginia. Together, Alison and Peter maintain a notable presence in national media and are estimated to have a combined net worth in the millions, with an approximate annual household income of $400,000.
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