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A television personality and entrepreneur, Jen Shah gained fame through her appearance on Bravo’s "The Real Housewives of Salt Lake City." Known for her outspoken nature and charismatic personality, Shah quickly became one of the show’s most recognizable figures.
She is the founder of several marketing and beauty enterprises, including JAX Fashion, Shah Beauty, and The Real Shah Lashes.
Jen Shah was born as Jen Lui on October 4, 1973, in Salt Lake City, Utah. She was raised in a multicultural household—her father was of Tongan descent, and her mother was of Hawaiian heritage. Growing up in a predominantly white Mormon community influenced her early worldview. However, after learning more about the historical treatment of marginalized groups within the religion, she converted to Islam.
Jen was raised alongside her five siblings: Judd, Jessica, Jerrit, Jenohn, and Jacob. She pursued higher education in Utah, earning a bachelor's degree in political science, a master's degree in exercise and sport science, and later, a Juris Doctor from the University of Utah in 2001.
Shah began her professional career as the Director of Business Development for a small firm, a role she occupied for nearly 14 years. Later, she transitioned into entrepreneurship, launching multiple marketing and consumer product businesses, including JAX Fashion, Shah Beauty, and The Real Shah Lashes. Her commitment to branding and innovation helped build her reputation in the business community.
With the support of “The Shah Squad,” a branding team associated with her image, she cultivated a successful presence in the influencer and social media world. Her television debut came on November 11, 2020, with the premiere of Bravo's "The Real Housewives of Salt Lake City," where her dynamic personality quickly garnered attention.
Jen Shah is married to Sharrieff Shah, a former football player and an assistant coach for the University of Utah football team. The couple has two sons, Sharrieff Jr. and Omar. Both children have shown an interest in football, following in their father's footsteps to some extent.
Despite the controversies surrounding her, Jen has maintained a close relationship with her family. In 2020, she took part in political campaigning, openly supporting Joe Biden and Kamala Harris during the United States presidential election by encouraging voter turnout across various communities.
On March 30, 2021, Jen Shah and her assistant, Stuart Smith, were arrested on federal charges of conspiracy to commit wire fraud and money laundering in connection with a widespread telemarketing scheme targeting older and vulnerable individuals. Prosecutors alleged that Shah had been part of the scheme since at least 2012, soliciting leads and selling fraudulent services to victims.
Initially pleading not guilty, Shah later changed her plea to guilty in July 2022. In January 2023, she was sentenced to 6.5 years (78 months) in federal prison, a far shorter duration than the 20 to 30 years originally possible under the law. As part of her sentencing, she was also ordered to pay restitution to the victims of the scheme.
Before her legal issues, Jen Shah was known as a successful businesswoman, reportedly accumulating significant income from her companies and television endeavors. However, revelations during the trial highlighted that a portion of her wealth was tied to her involvement in fraudulent activities.
While her net worth was previously estimated at around $5 million, legal penalties, asset forfeiture, and restitution payments have likely had a substantial impact on her financial status.
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