A television personality and entrepreneur, Jen Shah gained fame through her appearance on Bravo’s "The Real Housewives of Salt Lake City." Known for her outspoken nature and charismatic personality, Shah quickly became one of the show’s most recognizable figures.
She is the founder of several marketing and beauty enterprises, including JAX Fashion, Shah Beauty, and The Real Shah Lashes.
Jen Shah was born as Jen Lui on October 4, 1973, in Salt Lake City, Utah. She was raised in a multicultural household—her father was of Tongan descent, and her mother was of Hawaiian heritage. Growing up in a predominantly white Mormon community influenced her early worldview. However, after learning more about the historical treatment of marginalized groups within the religion, she converted to Islam.
Jen was raised alongside her five siblings: Judd, Jessica, Jerrit, Jenohn, and Jacob. She pursued higher education in Utah, earning a bachelor's degree in political science, a master's degree in exercise and sport science, and later, a Juris Doctor from the University of Utah in 2001.
Shah began her professional career as the Director of Business Development for a small firm, a role she occupied for nearly 14 years. Later, she transitioned into entrepreneurship, launching multiple marketing and consumer product businesses, including JAX Fashion, Shah Beauty, and The Real Shah Lashes. Her commitment to branding and innovation helped build her reputation in the business community.
With the support of “The Shah Squad,” a branding team associated with her image, she cultivated a successful presence in the influencer and social media world. Her television debut came on November 11, 2020, with the premiere of Bravo's "The Real Housewives of Salt Lake City," where her dynamic personality quickly garnered attention.
Jen Shah is married to Sharrieff Shah, a former football player and an assistant coach for the University of Utah football team. The couple has two sons, Sharrieff Jr. and Omar. Both children have shown an interest in football, following in their father's footsteps to some extent.
Despite the controversies surrounding her, Jen has maintained a close relationship with her family. In 2020, she took part in political campaigning, openly supporting Joe Biden and Kamala Harris during the United States presidential election by encouraging voter turnout across various communities.
