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Juliet Nicole Simms is an American singer and songwriter best known as the former frontwoman of the pop rock band Automatic Loveletter. Born on February 26, 1986, Simms gained widespread recognition both as a solo artist and as a contestant on the television singing competition, The Voice. Known for her distinctive pop rock and emo-influenced style, she has established a unique presence in the alternative music scene.
Juliet Simms was born and raised in San Francisco, California. At the age of 11, her family moved to Tampa, Florida, due to her father's work. There, she began to explore her passion for music with the help of her older brother, Tommy Simms, who introduced her to playing guitar. By the age of 13, Simms was writing songs, laying the foundation for her future career as a lyricist and performer.
She went on to form the band Automatic Loveletter, where she served as the lead vocalist and collaborated closely with her brother. Over nearly a decade, the band released four EPs and one full-length album. Automatic Loveletter disbanded in 2011, prompting Simms to pursue a solo career.
Simms gained national attention in 2012 as a contestant on Season 2 of The Voice, where she finished as the runner-up. Her appearance on the show expanded her fan base and helped establish her as a solo artist. Following her success, she signed with CeeLo Green's label and released the single “Wild Child,” which also featured an accompanying music video.
However, creative differences led to her departure from the label in 2013. Simms continued to build her career independently, collaborating with fashion brand Dolls Kill to fund her music projects. She later released additional singles, including “From the Grave,” which reflected her resilience and self-driven artistic vision.
Simms’ music career initially gained traction through Automatic Loveletter, where she and her brother built a loyal following. After the band’s dissolution, she signed a record deal with Umbrella Records, based in West Hollywood, California. She joined a U.S. tour alongside artists like Veronica Ballestrini and Secondhand Serenade, further cementing her presence in the pop-rock community.
Her affiliation with MTV and her exposure from The Voice enabled collaborations and media appearances that expanded her reach. Notably, she performed with bands like Spineshank, who had been Grammy-nominated during their career. Singles such as “All or Nothing” and “From the Grave” reflected her evolving musical identity, embracing both vulnerability and strength.
On April 16, 2016, Juliet Simms married Andy Biersack, lead vocalist of the alternative rock band Black Veil Brides. Their relationship has been well-publicized, and the couple remains active in the alternative music world, often supporting each other’s artistic endeavors.
In addition to The Voice, Simms has been featured in the music documentary Legion of the Black and the reality series Warped Roadies, which chronicled life on the Vans Warped Tour. These appearances contributed to her visibility within the alternative and punk music scenes.
Despite various professional ups and downs, Juliet Simms has consistently demonstrated resilience and commitment to her musical journey. Her creative evolution and dedication to her art continue to inspire a growing base of fans around the world.
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