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Rachel Claire Levin, born on February 24, 1995, in Philadelphia, Pennsylvania, is a prominent internet personality and video blogger, best known for her YouTube channel, RCLBeauty101. Raised alongside three siblings and two step-siblings, she began her journey in digital content creation as a teenager. Initially from Pennsylvania, she also spent some of her time in Florida.
Rachel gained early recognition after uploading her first video titled “How to Conceal Under Eye Dark Circles” in December 2010—not 2015 as commonly misstated. The video marked the beginning of her online career in beauty and lifestyle content. She quickly rose to prominence, captivating audiences with relatable DIYs, fashion advice, makeup tutorials, and comedic lifestyle sketches.
Levin’s channel, RCLBeauty101, experienced a dramatic surge in subscribers, growing from approximately 1.7 million to over 7.6 million within a year, mainly in 2015. This rapid expansion was driven by her engaging mix of beauty tutorials and humorous lifestyle content that resonated with a predominantly young audience.
Her influence extended beyond YouTube. At one point, her Instagram account amassed over two million followers, showcasing her vast social reach across multiple platforms. She was recognized by ZEFR as the top social media influencer under 21, further establishing her as a key figure in the digital space.
Rachel attended Lower Merion High School, where she was a cheerleader, and later enrolled at Penn State-Brandywine. Her growing YouTube success attracted mainstream media attention. At the age of 16, she was quoted in The Wall Street Journal in an article titled “Mixing Makeup for the Webcam,” highlighting her early entry into internet fame. Additionally, Cosmopolitan featured her in its September 2014 issue in a spread titled “The United States of Style.”
Levin has made appearances on major television programs, including The Steve Harvey Show and The Today Show on NBC. She was also a guest speaker at the Pennsylvania Conference for Women on October 6, 2016—a notable recognition of her inspirational reach.
Cover stories in industry publications followed. Adweek featured her with the headline, “YouTube's Cover Girl, Beauty Vlogger Rachel Levin Heads Up Google’s Cast of Video Talent,” and in a detailed profile titled “How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In.”
Levin earned multiple award nominations for her content, underscoring her influence in the beauty and lifestyle space. In 2015, she was nominated for a Teen Choice Award in the category of “Choice Web Star: Fashion/Beauty.” That same year, she received two Streamy Award nominations—one for “Breakout Creator” and another in the “Lifestyle” category. Additionally, she was a finalist in the 8th Annual Shorty Awards, held on April 11, 2016, under the category “YouTube Guru.”
Some of her notable video releases include “Birthday Swap with BeautyBySiena” (March 5, 2014) and popular giveaway videos like “500K Subscriber Giveaway! [MacBook Pro + iPad + Go Pro]” (August 12, 2014), followed quickly by a “600K Subscriber Giveaway.”
As of March 2016, her net worth was estimated to be approximately $1 million, reflecting her success in a relatively short career span.
Described as slim, Rachel stands around 172 cm tall and weighs approximately 145 lbs. Known for maintaining a personal yet professional online presence, she introduced her mother in a “Mom Tag” YouTube video in 2014, offering fans a glimpse into her family life.
Rachel was reportedly in a relationship with fellow social media personality Isaac Nakash beginning in 2013. While private about her personal life, she gained attention for the authentic and approachable style she brought to her content, which helped build a loyal fan base over the years.
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