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Tyler, the Creator, born Tyler Okonma, is an American rapper, singer, songwriter, record producer, music video director, and fashion designer. He was born and raised in Los Angeles, California. Tyler gained early attention when the Los Angeles Times featured him in a piece about skateboarding culture and youth creativity. Already influenced by music and fashion, Tyler began creating his own tracks and collaborating with peers who would later form the hip-hop collective Odd Future (Odd Future Wolf Gang Kill Them All, or OFWGKTA).
In 2009, he released his debut mixtape Bastard, marking the unofficial launch of his solo career. By the end of the following year, Odd Future had built a sizeable online cult following, known for their raw and experimental style. Tyler notably directed the video for their track "French," which surpassed a million views by December 2010, cementing his reputation as both a performer and visionary within the alternative hip-hop landscape.
Tyler officially launched his solo career when he signed with XL Recordings and released his debut studio album, Goblin, in May 2011. The album debuted at number five on the Billboard 200 and was the first Odd Future-related project to be distributed through major music industry channels. The album’s dark, lo-fi production and provocative lyrics garnered wide attention and polarized critics.
While pursuing his solo career, Tyler continued to produce for Odd Future and its members. He contributed extensively to The OF Tape Vol. 2 and played a role in the production of Frank Ocean’s critically acclaimed 2012 album Channel Orange, which later won a Grammy for Best Urban Contemporary Album.
Tyler’s second studio album, Wolf, was released in April 2013 under the Odd Future Records label. The album entered the Billboard 200 at number three and showcased more refined production and introspective themes. It featured collaborations with prominent artists including Erykah Badu, Pharrell Williams, Laetitia Sadier of Stereolab, and Coco O. of Quadron.
Tyler, the Creator, is often recognized for his genre-defying music style that blends elements of hip-hop, jazz, alternative, and neo-soul. While he is not accurately categorized under the subgenre of "Mumble Rap"—a loosely defined and often misused term—Tyler has been a driving force in experimental and alternative hip-hop. His bold creativity, lyricism, and production choices have significantly influenced a new generation of artists.
In addition to music, Tyler has established himself as a fashion icon and entrepreneur. He founded the fashion brand GOLF WANG, known for its vibrant and unconventional aesthetic. His influence extends into the world of design and branding, with a particular knack for pairing music and visual storytelling. Tyler also directs many of his own music videos, emphasizing his multi-disciplinary approach to artistry.
In the Autumn/Winter 2018 issue of Fantastic Man, Tyler touched on his evolving views regarding identity and sexuality. When asked about lyrics in his track "I Ain’t Got Time"—specifically the line referencing kissing "white boys since 2004"—Tyler acknowledged the ambiguity such statements created. He noted that even though such lines raised questions, he was at peace with how he chose to express himself, emphasizing a level of comfort with ambiguity and privacy.
Despite his outspoken and often provocative public persona, Tyler has revealed that he is actually quite private in his personal life. The contrast between his public bravado and personal reserve has become a distinctive element of his character. While he has not confirmed specific labels regarding his sexuality, he hinted that fans might gain further insight in his later work—a promise he delivered on with subsequent albums like Flower Boy and Igor, where themes of love and identity are addressed more openly.
Tyler, the Creator, continues to evolve as an artist, with albums like Flower Boy, Igor, and Call Me If You Get Lost showcasing growth in both lyrical content and musical experimentation. His work has earned numerous accolades, including a Grammy Award for Best Rap Album in 2020 for Igor. With a creative range that spans music, fashion, and visual storytelling, Tyler has positioned himself as one of the most innovative and influential figures in contemporary hip-hop.
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