Personal Relationships and Collaborations

Santana maintained close ties within the hip hop community, most notably with rapper Lil Reese, who mentioned him frequently in his music. Santana reciprocated support by featuring in tracks by artists such as Juelz Santana, Young Scooter, and Soulja Boy, further embedding himself in the music scene through collaboration and networking.

Income Sources and Signature Style

Santana generated income through several avenues. In addition to signing recording contracts and performing on songs such as “Jealous,” “Bird Talk,” and “I Need More,” he earned revenue from music licensing and endorsements. His distinct image contributed to his recognition, particularly his heavily tattooed face and his alignment with the trap music genre. His forehead tattoo became one of his most iconic trademarks.

Romantic Relationship

Santana's longtime girlfriend was Madzilla, a tattooed Instagram model known for both her appearance and online popularity. Their shared affinity for body art made them a visually striking couple within entertainment and fashion circles.

Clothing Line and Savage Squad Records

In addition to music, Santana pursued fashion entrepreneurship. He founded a clothing line inspired by the culture and lifestyle he represented. His merchandise—custom-made hoodies, sweatshirts, and T-shirts—featured slogans such as “Fredo in the Cut,” “Savage Squad Records,” and “Trappin Ain’t Dead.” These brands not only supported his music ventures under Savage Squad Records but also emphasized his role as a cultural influencer with entrepreneurial ambition.