Joseph Graham "Joe" Sugg was born on September 8, 1991, in Wiltshire, United Kingdom. Energetic and creative from an early age, Joe later became one of the most influential British content creators of his generation. Standing at 5 feet 8.5 inches tall, he rose to prominence primarily through his work on YouTube, where he developed a substantial following that helped launch his career as a filmmaker and author.

Personal Life

Joe Sugg keeps much of his family life private, but some details are known. He resides in London, where he previously shared living accommodations with fellow YouTuber Caspar Lee. He works closely with his older sister, Zoe Sugg—also known as "Zoella"—who is a popular lifestyle and beauty vlogger. Their mother, Tracey, and their father, who goes by the nickname "DaddyZugg" on Twitter, are supportive of their children's online careers. Joe is known to enjoy skateboarding and humorously claims to like snails. He is unmarried and does not have any children.

YouTube Career and Online Influence

Joe Sugg launched his main YouTube channel, "ThatcherJoe," in November 2011, and expanded into vlogging with "ThatcherJoeVlogs" in 2012, followed by a gaming channel, "ThatcherJoeGames." His distinctive humor, impersonations, pranks, and challenge videos quickly gained traction. By July 2016, he had amassed over 7 million subscribers, and his combined video views exceeded 500 million. Joe’s relatable content, along with his creative video formats like the “shock ball challenge,” helped define YouTube culture in the early 2010s.

Writing and Publishing

In addition to his digital presence, Joe Sugg ventured into publishing. He is the author of the graphic novel Username: Evie, which tells the story of a teenage girl who, after experiencing bullying in the real world, escapes into a digital universe to discover her inner strength. The novel was well received by fans and marked Joe's successful entry into the literary world.