José Bastón is a Mexican businessman best known for his tenure as the president of Televisa, one of the largest media companies in the Spanish-speaking world. He was born on April 13, 1968, in Mexico City, Mexico, to Gloria Patiño and Ricardo Alfredo Bastón Talamantes. He began his professional journey in the media industry in 1989 as a Marketing Account Executive for Channel 12 at Televisa in Tijuana.
Over the years, Bastón climbed the ranks at Televisa, eventually becoming the president of Television and Content. Under his leadership, the company expanded its influence in Latin American broadcasting and continued to develop high-profile entertainment programming. His business acumen and leadership strategy contributed significantly to modernizing Televisa’s image and expanding its global reach.
In 1995, José Bastón married Mexican actress Natalia Esperón. The couple had three children together—triplets—though one of the children tragically passed away in infancy, an event that deeply affected the family. Bastón and Esperón later divorced in 2005. Following that relationship, he was romantically linked to Mexican model and fashion designer Paola Saad, although the two never married.
In 2016, Bastón married American actress Eva Longoria, best known for her role on the television series Desperate Housewives. The couple has since welcomed a son together and maintains a family-focused lifestyle. They reside in Los Angeles and purchased a $10 million home in the exclusive Bel-Air Crest neighborhood, a community known for high-profile residents such as John Legend and Kim Kardashian.
José Bastón is recognized for his refined fashion sense and elegant personal style. His sartorial flair has attracted attention in both entertainment and fashion circles, with his wife Eva Longoria humorously noting that he may even have a stronger passion for fashion than she does. His polished appearance has earned him the affectionate nickname “Mr. Smart Pants.”
| Net Worth 2021: | 20 million |
