Gawker praised Kelly in the article, “The whole "Money Honey" thing is outdated. This is the internet era. The next “Money Honey” will not be some CNBC executive-wooer or blonde Fox newsbot. It will be Kelly Evans, the one who works at a real newspaper, who has a real reporting job, and whose broadcast is not a well-lit, super smooth studio job, but a relatively low-budget, in-house, online video feed that occasionally flickers in and out of clarity. And Kelly Evans will get to reap the benefits. The benefits of her adoring fan base, which are of a few varieties. "WSJ airhead slut Kelly Evans", that's one variety. "Hot or Not: WSJ reporter Kelly Evans", that's another variety. And then, of course, the most common variety: unmitigated, unsolicited adoration. Which is nicer?

There is, for example, the fan group "Kelly's Heroes" on the Red Eye website, where one particular user posts every Kelly Evans screenshot he can get his hands on, and another writes "Hello Kelly, from what I have read about you, you are very smart, and I can see you are very pretty. No offense intended. I hope to get to know you better. I have a blog on my page about PTSD (post-traumatic stress disorder) and I would love for you to look at it and comment."

The main point of the article was how the internet has allowed regular media personalities to be adored by niche fan bases.

Overwhelmed by Social Media

At one point, Kelly decided to deactivate her Twitter account. When asked why she decided to leave Twitter, Kelly said: “It ultimately became dizzying and exhausting to me. I felt lost in endless spools of social media, all the while emails by the thousands were piling up, phone calls were getting lost in the mix, and messages from the most important people in my life were getting drowned out in the din. I was more responsive to comments on social media than to my own closest friends and family.”

She was also annoyed by creepy comments from some crazed fans, “Being constantly confronted with gross and bizarre comments from strangers was if anything an important reminder to me that not all the world is like my supportive family. I shut down social media because I needed to shut out online distractions and engage with the people, issues, and work right in front of me.”