Scooter Braun is an American entrepreneur, talent manager, investor, philanthropist, and entertainment executive. He is best known for discovering and managing pop superstar Justin Bieber.
Scott Samuel "Scooter" Braun was born on June 18, 1981, in New York City. During high school, he participated in a documentary competition for National History Day with a 10-minute film titled The Hungarian Conflict, which explored the experiences of Jews in Hungary before, during, and after the Holocaust. The film was inspired by his grandparents, Holocaust survivors who fled Hungary shortly before the Soviet Union suppressed the Hungarian Revolution. The project won regional and state awards, and a relative submitted it to Steven Spielberg’s office. Spielberg later shared the film with the United States Holocaust Memorial Museum. Braun has described Spielberg’s reaction as one of the most inspiring moments of his life.
Scooter Braun is the founder of SB Projects, a diversified entertainment and media company operating across music, television, film, technology, and branding. SB Projects has worked with numerous high-profile clients, including Usher, Tori Kelly, Carly Rae Jepsen, The Black Eyed Peas, Martin Garrix, and model Karlie Kloss. Braun has earned a reputation as one of the most influential talent managers in the entertainment industry.
He played a pivotal role in the rise of Justin Bieber, whom he discovered on YouTube, and also manages artists such as Ariana Grande and Demi Lovato. In addition to talent management, Braun’s ventures include investment in technology and media startups through his holding company, Ithaca Holdings.
In June 2019, Braun’s company Ithaca Holdings acquired Big Machine Label Group, which owned the master recordings of several of Taylor Swift’s early albums. Swift responded with a public Tumblr post expressing her disappointment and characterizing Braun as someone who had enabled what she alleged was bullying behavior. While Swift did not name Braun specifically in terms of past behavior, her statement generated significant media attention and fueled a broader conversation about artists' rights and master ownership. Braun later sold the master rights to Swift's early catalog to an investment firm.
Scooter Braun married Yael Cohen, a health activist and the founder of the nonprofit organization Fuck Cancer. The couple is known for their active presence on social media, often sharing family moments and expressions of appreciation for one another. Together, they have two sons, Jagger and Levi. On their fourth wedding anniversary, Braun posted a heartfelt message to Yael on Instagram, expressing gratitude for their relationship, their family, and the shared life they had built.
| Birth Date: | 18 Jun, 1981 |
| Age: | 39 yrs |
| Occupations: | Talent agent Businessperson Talent manager Actor |
| Citizenship: | United States of America |
| Birth Place: | New York City |
| Education: | Emory University |
| Gender: | Male |
| Description: | American talent manager and businessman |
| Spouse: | Yael Cohen |
| Net Worth 2021: | 400 million |
