Alexander Younger takes pride in his creation, Design Lab. He states in his biography that he wants to help clients monetize and grow their market share by gaining and keeping more customers. He states that his business process uses three concepts: consulting, the agency, and the Lab. He goes on to discuss that he has a certain responsibility when it comes to his clients. He hopes to determine what the target market is for each of his clients, which can vary, and attack it with full force through marketing and advertising. Basically, his approach is to find the most efficient and effective way to deliver a marketing strategy that can attract anyone and everyone. With that said, he goes on to state that the focus is to entice customers and consumers into buying products through aggressive and clever marketing strategies that promise to deliver. He has a mantra of “If you can't measure it, don't do it – we track everything.”

His company is successful, having worked with numerous companies such as Beer Store, Oxford, Deb Mccain, LobLaws, Easy Fitness, Sarah Richardson, Diamond Aircraft, Revera, Acuity, RBC, Holt RenFrew, Express Scripts, Torys, and Chestnut Park. It is easy to assume that his company is very successful and will continue to grow in the years to come. His company website also states that the bonds created with companies last more than 10 years, implying that his company has a certain type of success and personality that retains clientele and attracts new ones for years to come.

While this article talks a lot about Alexander and quite a bit about Sarah and Alex as a couple, it is clear that this is a testament to how a strong network of friends can evolve into a strong marriage, a powerful business partnership, and a healthy family that will no doubt thrive in the future.