Short but Interesting biography
Les Gold was born in Michigan in 1950. He comes from a family with deep roots in the pawn industry—his grandfather owned a pawn shop, a business that would later shape Les’s own career. Raised in a business-oriented environment, he began making sales at an early age and emerged as a successful entrepreneur. In 1975, he married Lilli Gold.
Les Gold is widely recognized as a pioneer in reality TV. His breakthrough came with the show Hardcore Pawn, which offered an insider’s look at the day-to-day operations of his family-owned business, American Jewelry and Loan, based in Detroit. Airing originally on truTV in 2010, the show became a significant success, running for nine seasons and earning high viewer ratings. The program’s authentic portrayal of the pawn industry and engaging family dynamics—starring his children Seth and Ashley Gold as co-stars—contributed to its popularity.
Gold’s television presence extended beyond Hardcore Pawn. He appeared as a guest on various shows, including Big Morning Buzz Live, a VH1 talk show that aired from 2011 to 2015 and combined entertainment with light-hearted discussions. Additionally, he featured on The Today Show, a long-running morning news and talk program where he shared perspectives on business and pawnbroking. His contributions to these programs underscored his status not only as a TV personality but also as an authority in the pawnbroking industry.
| Birth Date: | 20 Jun, 1950 |
| Age: | 69 yrs |
| Occupations: | Businessperson |
| Citizenship: | United States of America |
| Birth Place: | Detroit |
| Gender: | Male |
| Description: | Pawnbroker, reality TV star, author, and public speaker |
| Net Worth 2021: | 5 million |
