In the beginning of his time with Bad Boy, Rich Dollaz was working for their promotional and marketing department. Rich Dollaz met with Ryan Leslie who was dating the pretty model and aspiring R&B singer Cassie. Cassie had a unique ethnic look because of her African American and Filipino background. Rich Dollaz knew that it would be easy to market her great looks and soft voice to the hip hop masses. Ryan Leslie composed and made the famous hit Me & U for Cassie, a song that transformed her career overnight. Shortly after the release of the big hit, Cassie signed a contract with Bad Boys Records.

Ryan and Rich Dollaz duplicated the same magic for an artist named Cheri Dennis. Ryan wrote and composed I Love You while Rich helped with the release and marketing. Cheri also ended up signing a deal with Bad Boy Records.

In the late 2000s, Rich Dollaz would help Ryan Leslie with his own singing career. Ryan Leslie wanted to step outside of the producer’s booth and try to express himself vocally. The duo recorded Diamond Girl which was released on Ryan’s 2009 album.

Manager Career

Rich Dollaz was the manager of the female group, Danity Kane. The magnetic group had amazing chemistry that helped them become the winners of Making the Band 3. Rich Dollaz became their manager when they were on the verge of a big hit with the song Show Stopper. Before the band disbanded in 2008, the trio of talented ladies succeeded in delivering 3 mega hits on the musical charts. They would reunite later but only for a brief time because the chemistry was no longer there. When a band reaches the top, sometimes the only way left to go is down. Rich Dollaz had hoped that his former band could patch things up for another successful run but the magic from their start had disappeared.

Rich Dollaz took pride in promoting females in hip hop. In a genre mostly dominated by men, he was doing his part to add some feminine vibes to the playing field. He successfully signed Olivia to G-Unit, making her the first woman to become a member of the rough hip group led by 50 cent.

There was one controversial issue regarding his manager career. The scandal appeared when the song Where Do I Go From Here was recorded. Initially the song was meant for an artist named Erica but Rich later gave it to Olivia of G-Unit. There was tension between Rich, Olivia and Erica because of the mixed up deals. The controversy led to two versions of the same song being released but in the end it did not harm Rich’s career.