In addition to his music career, Ashley Purdy is a certified graphic designer and entrepreneur. He launched his own lifestyle and clothing brand, Ashley Purdy Fashion Inc., in early 2013. Combining his passions for visual design and personal expression, he personally conceptualizes and crafts each item, from silk-screening to sewing and customization.

Purdy explained in interviews that launching his own fashion line was a long-held dream. Despite a demanding touring schedule, he committed time to establish the brand legally, build his team, and handle business operations. For him, fashion goes beyond aesthetics; it’s about selling a lifestyle and identity that reflect personal values and creativity.

Reflecting on his roots in fashion, Purdy shared that as a child he would sketch fictional rock band characters, each with their own distinct style. Over time, this evolved into real-world design projects, including school t-shirts, fundraiser materials, and football uniforms. His fashion design process typically begins with an idea, followed by sketches, exploration of fabrics and color palettes, and then sourcing affordable materials to set retail pricing post-production.

Keys to Success

According to Ashley Purdy, the keys to success are time management, creativity, and organization. He considers himself a proactive individual who thrives when constantly engaged in artistic or business projects. He firmly believes that if someone wants to achieve a goal—whether in music, design, or another pursuit—they must make the time and commit fully.