Becoming a Leader at Facebook
Facebook announced that they would hiring Brown to lead the company's news partnerships team in 2017. She got off to a great start representing her new company. In 2018, there was reports of private meeting were she told media publishers that they would cease to exist if they did not work with Facebook because Facebook would become the new giant in news media.
In an interview with the Columbia Journalism Review, she talked about Facebook’s new Watch Video feature, “This is an experiment, but we are bringing together a group of about 10 to 12 publishers and we are going to pay them directly to produce news programming for Watch. My hope is that Watch will become a destination for news on Facebook that people know is reliable, and they will find diversity of sources and different points of view. And during breaking news it would become a place to go to find whatever the most important stories of the day are. It’s a big step for us, and we’re just starting to figure this out with a handful of publishers who are going to be the early testers. I think there is real potential for us to create a destination for video news.”
In response to backlash from publishers who claim that Facebook has disrupted the news cycle, Campbell said, “It’s not my role to lobby publishers to be on Facebook if they don’t feel like that’s the right way to reach their audience, I want to be 100 percent clear about that. But, for the ones who are on Facebook and who see the potential for distribution on Facebook, I want to help them make money. I want to help them find a business model that works so they keep doing what they do best which is journalism.”
It is well known that Facebook’s algorithm has an impact on the traffic and revenue of media publishers. Campbell had some advice for them, “What we’ve done is to down-rank clickbait and down-rank sensationalism, and we’ve given a boost to broadly trusted news sources, or what we define as informative news sources. So publishers who built a business on clickbait are not going to find success on Facebook. We are optimizing for quality journalism going forward, we’ve been very clear about that, and I think it’s the right thing to do. I’m excited that Mark and Facebook have made that commitment and I think most publishers are too. But it does mean a period of transition while a lot of publishers adjust to this new environment.”
Campbell tried to be positive when speaking about her company but she ignored some recent controversy. Facebook got in trouble for reporting false stats about their video traffic. That data had made publishers think that people were more likely to watch content about news instead of reading about it. The data was proven false and seen as a ploy by Facebook to get people to watch their videos.
Personal Life
She got married to Dan Senor and was blessed with two kids named Eli James Senor and Asher Liam Senor. Dan Senor was a Fox News Analysis Expert. She converted into Judaism to align with her husband, Dan Senor’s faith. Despite being a successful journalist Campbell is an elite and responsible member of numerous charities, concentrating her efforts for Women Rights. She has used her success to become a champion of many social causes. She wants to give back to the community because she believes that you should always try to improve society no matter what position you are in.
Birth Date: | 14 Jun, 1968 |
Age: | 51 yrs |
Occupations: | Journalist Television presenter |
Citizenship: | United States of America |
Birth Place: | Ferriday |
Education: | Regis University |
Gender: | Female |
Description: | American journalist |
Spouse: | Dan Senor [M. 2006] |
Net Worth 2021: | 4 million |