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Edited Biography:
Vashtie Kola is an American creative professional known for her work as an artist, filmmaker, video director, designer, disc jockey, and creative consultant. She was born on April 23, 1981, in Albany, New York. Of Afro-Trinidadian and Indo-Trinidadian descent, Kola was raised in a family that faced financial hardship during her formative years.
In 1990, at the age of nine, she moved to New York City. Pursuing her passion for the arts, she enrolled at the School of Visual Arts, where she studied film. She graduated in 2004, after five years of academic engagement and creative development.
In 2005, Kola was signed by Box Fresh Pictures as a director, working alongside established creatives such as Anthony Mandler. During her time at the company, she directed several music videos for artists including J-Status, Tony Hussle, and Beans. She also wrote treatments for other video concepts, notably contributing to the visual planning for the music video "Testify."
In 2006, Kola was brought on as Director of Creative Services at Island Def Jam. In this role, she was responsible for maintaining brand cohesion and keeping the label aligned with emerging trends in mainstream pop culture. Her influence played a part in revitalizing the label’s creative outreach during a transformative period in the industry.
Together with a friend, Kola launched a nostalgic themed party called “1992,” celebrating music from the 1980s and 1990s. The event quickly gained attention in New York City nightlife and attracted numerous celebrities, including Jay-Z, Ne-Yo, Jermaine Dupri, and Patrick Ewing. The party received media acclaim, with The New York Times providing coverage of its cultural relevance—though the article erroneously referred to it as "1912" in a later misprint.
Beyond her entertainment career, Kola has also made a name in fashion as a model and designer. In 2005, she collaborated with Billionaire Boys Club, designing for the brand and later modeling for their campaigns. Her dual contribution showcased her versatility and growing presence in the fashion world.
In 2008, Kola launched her own clothing line, VIOLETTE. The brand aimed to transcend traditional fashion boundaries, targeting a diverse demographic that includes both feminine and masculine audiences, as well as bridging casual to corporate and uptown to downtown sensibilities. With its inclusive and urban aesthetic, VIOLETTE quickly gained traction among fashion-forward consumers.
Her fashion influence earned her a spot on Vibe magazine's list of the most stylish personalities under the age of 32, ranking alongside cultural icons like Kanye West, Justin Timberlake, and Rihanna. She was ranked number 23 on the list, affirming her status as a trendsetter and visionary in style.
In 2010, Kola achieved a milestone by collaborating with Brand Jordan, becoming the first woman to design a sneaker for the brand. The partnership not only broke gender barriers within the athletic wear industry but also highlighted her design capabilities on a global platform.
Though her monthly earnings are not publicly disclosed, Vashtie Kola has garnered a substantial net worth through her multifaceted career. By the age of 35, she had already secured a respected position as an influential creative force in both the entertainment and fashion industries.
Though Kola is not publicly confirmed to be in a relationship or have children, she has been linked to high-profile figures in the past. She was rumored to have briefly dated Jay-Z and was in a longer-term relationship with Pharrell Williams, co-founder of Billionaire Boys Club, which lasted approximately five years. There is no public record indicating she has children.
As of now, Kola has not married, and no information suggests that she has been through a divorce.
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