Early Television Career and Work with CTV

Shortly after starting in print journalism, Morrison transitioned to television. In 1973, he joined the CTV network’s morning show, Canada AM, where he served not only as a reporter but also as an anchor, newsreader, and producer. His comprehensive coverage during the Yom Kippur War earned him critical acclaim and helped establish his reputation in broadcast journalism. Following this success, he was offered a role as a reporter on CTV National News, where he worked until 1976.

Canadian Broadcasting Corporation (CBC) Tenure

In 1982, Morrison joined the Canadian Broadcasting Corporation (CBC), one of the country’s most influential news organizations. Initially brought on as a substitute anchor, he quickly rose to prominence, becoming the Chief Political Correspondent for the current affairs newsmagazine The Journal. He also co-hosted Midday, another CBC television newsmagazine program. His presence became a staple in Canadian political journalism during this time.

Move to the United States and NBC Coverage

In 1986, Morrison moved to the United States to expand his journalism career. He started at KNBC-TV in Los Angeles as a news anchor. By 1988, he had joined NBC News as a correspondent for NBC Nightly News and the Today Show. One of his most significant assignments during this time was coverage of the 1989 Tiananmen Square protests in Beijing, China. Reports from the event varied widely, with official sources estimating 200–300 deaths, though unofficial sources claim the casualty figure may have exceeded 1,000.