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Fragrance and Personal Branding

In 2008, Combs added a premium fragrance to his growing business empire. The cologne, named I Am King, was launched under the Sean John brand. Designed for men, it was marketed as a statement of empowerment and success. The fragrance was dedicated to influential African American figures such as Martin Luther King Jr., Barack Obama, and Muhammad Ali, aligning with Combs' emphasis on legacy and cultural impact.

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Personal Life

Combs has several children and maintains residences in multiple cities, including New York. He was in a long-term relationship with Kimberly Porter, with whom he had three children. Although often described as a bachelor, he and Porter were never legally married. Porter passed away in 2018. Combs continues to remain active in both his personal and business life.

Net Worth and Legacy

Throughout a multi-decade career spanning music, fashion, and fragrance, Sean Combs has built a diverse and influential empire. As of recent estimates by financial analysts, including Forbes, his net worth stands at approximately $740 million. With a unique blend of entrepreneurial spirit and creative talent, Combs has become one of the most prominent and enduring figures in American pop culture and the entertainment industry.

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Quick Facts
Net Worth 2021: 740 million
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Last Modified: Sep 20 2025
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